The mission of the Communications Department is to facilitate effective and powerful communication practices that build trust and support for Twin Rivers schools. The major components of our annual plan are listed below. We welcome your feedback and story submissions any time at email@example.com.
Back to School, first day, performances, Open House, Graduations
Slide shows posted to web sites
Yearbook candid photos
Marketing videos - high schools, AVID, CTE, etc.
Stories for community papers/web news
Response to media inquiries
Press conference/media event coordination
Community Relations & Engagement
Charity drive marketing and support
Business partner development
Parent and community event facilitation and support
Customer service surveys
Employee satisfaction surveys
Automated phone surveys
Annual Board Recognition Reception
Classified School Employees of the Year Program
Retirement Recognition Dinner
Teachers of the Year Program
TR Top Scholar
Video Stories and Slideshows
District Office Digital Screens
Board Meeting Slideshow
TR (staff electronic newsletter)
District web site (Content and training)
Social Media (Facebook and Twitter)
Community Report (Bi-annual)
Emergency Cards (Annual)
Student and Family Handbook (Annual)
Ongoing event or issue fliers and fact sheets
We Are TR! (quarterly newspaper)
District Emergency Planning & Activities
Review district crisis communication plan annually
Respond to and manage media contacts
School Site Emergency Support
Create letters and call scripts for families and staff as needed
Create discussion points for staff as needed
Send out automated calls as needed
Automated System Call Management
Ongoing support and training
Fact sheets and letter creation and review
PowerPoint creation and design
Event marketing and planning
Mini-campaigns supporting district and site initiatives and issues
Flyer Review and Distribution
We appreciate the valuable information and opportunities our community partners provide to our students and families by way of flyers.
Before copying and distribution, we request that all fliers be reviewed by the Communications Office. Please submit your flyer to firstname.lastname@example.org. Allow one week for a response.
Flyers will be reviewed throughout the school year and up to one week before the last day of school.
All flyers must be submitted as a PDF and include the following disclaimer, "This is not a program of the Twin Rivers Unified School District, and TRUSD accepts no liability or responsibility for this program. The distribution or display of this material is provided as a community service."
Flyer approval includes permission to deliver flyers to school office staff who will then distribute the flyers to students via the classroom teacher. Each school principal may refuse flyers based on available staff time or individual school situations.